The American Consumer

When it comes to understanding sales and consumerism across borders, one must first understand their own culture’s attitudes towards buying and consuming products and services. This month, we will delve into understanding the various mindsets or characteristics that motivate the American consumer into making purchases. The active American — The “Just Do It” mentality, American’s …

How to Build Trust on your Cross-Cultural Team

Perhaps the most important characteristic of a high-functioning team is trust. Team members must be able to trust each other in order for work to get completed; they must be committed and dedicated to the welfare of the group above their own individual needs. For any type of team, trust is a challenging thing to …

Harmonious Interactions and Relationship Building
An American and Chinese Comparison

In the US where individualism is valued, people are expected to take the initiative in advancing their personal interests and well being, and to be direct and assertive in interacting with others. The Chinese people are completely different. Personal relations are predicated on the assumption that intra-group harmony should be preserved at all costs. The …

Are You A Victim of Minimizing Language?

The ability to communicate effectively and confidently has a dramatic effect on our ability to advance, and at times, you may find yourself falling into the trap of using weak language that sabotages your efforts to present yourself with authority and confidence. For example, look at the following sentence: “I would just like to say …