Your Global Brand – Marketing a Collectivist Mindset

Do you see marketing as promoting your products and services? If you answered yes, try reversing this concept to: Marketing is the act of creating need, whether it’s the creation of new ideas and products, or identifying long-term products and ideas. (Take your products and services and create a need). Don’t expect the marketplace to …

Three-Steps to Your Global Leadership Persona™ Do or Die

Leaders in general must be able to have a streamlined process for getting things done, this concept is as important in your home turf as it is when you are on a global assignment. Below I detail my three-step process for developing your leadership persona no matter where in the world you are: BUILD – …

Crossing Borders with Eyes Wide Open

  When most people arrive to a new culture they are mesmerized with their surroundings. In the scope of culture, this concept is called the “honeymoon phase.” It is quite normal for you to be intrigued when you arrive to a new country, but this love affair quickly ends when you must begin working with, …

Helping women understand the cultural assumptions that drive business in foreign lands.

Photo by Dane Deaner on Unsplash Helping women understand the cultural assumptions that drive business in foreign lands Both men and women can learn how to bow, kiss or shake hands effectively, but when it comes to global management, addressing deeper cultural issues is the challenge for both sexes. This challenge, however, is slightly more …

Culture Is Like A River…

Through the years, there have been several theories used to describe culture. Since culture is so hard to describe, having a theory to try to explain it makes sense, but how much sense does it actually make when you are living in the midst of a new culture? Do you actually remember to apply the …

Building Culturally Intelligent Organizations

In China, companies are often asked to make sacrifices for the interest of the nation. That idea is strange for foreigners to grasp; however, you must be fully aware that if your organization decides to open operations in China, you must fully convince the government why your proposal is good for the nation, the economy …