Your “Natural Cultural Mindset”…will others change for you?

An executive who is on a global assignment is responsible for big things. They may need to open up new factories, lead a new sales team, initiate major company changes, and build alliances, whatever the project; it is a complicated process of acclimating and adjusting to their new environment so they don’t feel like strangers …

Hope Reins Eternal

As the year comes to a close, as the Holidays come and go, I am reminded of family. The holidays are all about family, a time to celebrate and observe traditions, treats and time. This holiday season I am reminded of my family and especially one family member in particular, my sister, Elvira, who went …

Presentations – American Style

Believe it or not, there is no such thing as a bad presenter, okay, some of you may argue with me on this point, because you have had your fair share of bad presenters, but contrary to popular belief, the world is not split into good presenters and bad presenters, there is only those who …

The American Consumer

When it comes to understanding sales and consumerism across borders, one must first understand their own culture’s attitudes towards buying and consuming products and services. This month, we will delve into understanding the various mindsets or characteristics that motivate the American consumer into making purchases. The active American — The “Just Do It” mentality, American’s …