Monthly Archives: March 2018
Your Global Brand – Marketing a Collectivist Mindset
Do you see marketing as promoting your products and services? If you answered yes, try reversing this concept to: Marketing is the act of creating need, whether it’s the creation of new ideas and products, or identifying long-term products and ideas. (Take your products and services and create a need). Don’t expect the marketplace to …
Developing global talent, don’t make it hit or miss
Your Global Footprint – Learn how you can develop successful global leaders.