Transformational Visuals

We are using the following transformational visuals as a way to show how
culture affects one’s life.

Candida developed them to assist leaders to capture more information in the shortest amount of time.

Below is a list of a few that Candida has developed for her workshops, keynotes and one-on-one consulting.


Global Management & Trust

Native Intelligence in Foreign Places

Candida-Awareness Cycle_2016

The Leadership Awareness Cycle is a tool to help you develop your Global Leadership Persona™. You start by understanding yourself first. In order to understand the new culture, you must first understand who you are in the context of your own culture. Once this is accomplished, understanding the new culture will be much easier, because you will have a point of reference from which to begin.

The next phase, stems from the first. In this phase, you will have gained significant knowledge of who you are within your own culture, which allows you to be yourself in your new surroundings. This step is crucial to your success as it allows others to see you as being credible and authentic.

Once you understand yourself, your own culture and are exploring ways to be yourself in your new environment, you will find yourself quickly moving to the next phase, which is using your new found abilities. In this phase, you learn to meld your native intelligence into your new surroundings so you can gain trust and loyalty from those you lead.

This entire process allows you to develop an increased host culture awareness about how the host culture actually thrives; this awareness stays with you and continues to cycle over and over into a deeper awareness of yourself and your surroundings, which becomes the true essence of Your Global Leadership Persona™.

Culture Shock Phases_2016

Culture shock is a process that happens to anyone who is transitioning into a new environment.

Most people are unaware that some of the struggles they experience when they are adapting into a new culture are attributed to culture shock. You can’t escape it. It happens to everyone. If you are living in a new culture, or about to relocate to a new culture, you will experience culture shock.

Culture shock is a process, that if left unattended can lead you to suffer for no reason.

Understanding where you are in the process is what will help you acclimate to your environment confidently and effectively.

To learn more about culture shock and its distinct phases, download our handbook: CULTURE SHOCK IS NOT SO SHOCKING.

Marques-the cultural awareness syndrome (2)-1

Stage 1. Frustration: The executive doesn’t get the expected results from their foreign colleagues. In an attempt to fix things, the executive uses leadership methods that worked fine in their own country, but don’t work in the foreign setting. The executive doesn’t know why. They blame their foreign colleagues for their frustration.

Stage 2. Fizzle: As progress stalls, the executive has no idea how to handle what happened, or what could happen next. They slowly withdraw commitment and their enthusiasm fizzles.

Stage 3. Friction: An attitude of “me versus them” arises, and the executive begins to dislike everything about the people, the culture, and the country in which they must produce results.

Stage 4. Failure: The executive may quit the assignment, or they may hang on ineffectually. Either way, their projects fall behind schedule or go over budget, and there is no end in sight.

candida marques _Global Leadership Growth Path (2)-1

Knowledge of self is insight.
Knowledge of how others feel and function enables the tact and finesse that global leaders require.

Change of self is development.
The capacity to enable change in oneself, that will impact the environment. This is the essence of leadership.

The successful achievement of results is career growth.
The successful results of your growth will enable growth for the environment, which leads to growth for the team, project or company.

Where are you?


It is great if you are a leader who brings masterful subject knowledge to a culture, but if you are experiencing cultural problems, it will affect your ability to concentrate properly. Some of your approaches to conducting business which worked so well in your own culture will not work so well in your new environment.
I have helped hundreds of leaders establish successful mindsets.

If you have number one, Awareness, without number two, content, which is knowledge and expertise, as well as number three, application, which is the ability to apply things that you know to your local environment, then you are theoretical. All the awareness in world is not going to help you.

If you have number two, Content, but lack number one, awareness, and number three application, you will not be able to apply your expertise in your new environment. You are working with a crutch, functioning half the time. You will feel frustrated and confused.

If you have number three, Application, without having number one, awareness, of yourself and your local environment, coupled with number two, content of the local landscape, you will not understand why you are doing things. You will be blind to what is visible and will not understand how to behave.

Melding the three concepts together, awareness, content and application, will allow you to experience success in foreign cultures, which is number four.

Where is your Gap?

candida marques _Cultural STOP Sign_2 (2)

To learn more about how Candida can help you:

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